Hot leads go cold and real money disappears
A lead calls in while you’re on a job, driving, or halfway up a tree. You tell yourself you’ll get back to it. Then the day gets away from you.
Now that missed callback turns into a forgotten estimate, a pissed off client calling back two weeks later, or a commercial account that goes to somebody else.
That can be a $12,000 removal, a $30,000 commercial job, or a $20,000-a-year recurring contract gone because the follow-up lived in your phone, your memory, or somebody’s inbox.
